On average, we’re talking about 25 or more touchpoints — making it frustrating and even intimidating to think about all of the opportunities for engagement. So today I’m going to go over some of these key touchpoints, and divide them up into three digestible buckets.1. Digital EngagementThe first type of touchpoints is digital engagement. A lot of people can nail the first invitation email that gets people to the actual event page, but there are a lot of other emails that you might be forgetting

Two beautiful women looking at clothing on hangers with smile while standing at the clothing store Customer experience (CX) is a term we’re hearing a lot about these days. But what does it really mean, and how is it different from customer service? Customer experience (CX) is a term we’re hearing about a lot these days. Research has called customer experience the ultimate competitive advantage and companies are creating new tools to help businesses monitor and manage it effectively. It’s clear that CX increasingly important